SCOPE: Case Study Video, Pop-Up Shop, Merch, Packaging Re-Design, OOH Advertising & Social Media
The Sour Patch Kids - Valentine’s Day Campaign, was launched to make our company the go to treat over chocolate this holiday season. Through the use of non-traditional advertising media, the innovative campaign successfully hosted an immersive pop-up event in Manhattan, NY, put out interactive and flat forms of advertisements, rebranded packaging, and had a large presence on social media. Because the Sour Patch Kids campaign was run through Valentine’s Day, a pink and red color palette was intertwined with the company’s traditional yellow and green coloring. Custom typography was created and translated into a pattern that lined the events walls. In addition, a promotional video was shot to advertise the event. Featured on platforms like YouTube, Facebook, and Instagram, Sour Patch Kids knew a large population would be reached.
TOOLS USED: Adobe Illustrator & After Effects
CASE STUDY VIDEO
POP-UP SHOP
![](https://cdn.myportfolio.com/78b75256-2e95-4c15-be8b-b01819e5ee6d/9e5da69e-7aa0-442a-b8a8-00be87c97482_rw_3840.jpg?h=07860d252a8ae2e6cb55f17fd43971ce)
![](https://cdn.myportfolio.com/78b75256-2e95-4c15-be8b-b01819e5ee6d/c308a7fe-8ad4-4645-ab55-77b969cbcec0_rw_3840.jpg?h=8db3eedae5670f828b35fd70691edbe5)
![](https://cdn.myportfolio.com/78b75256-2e95-4c15-be8b-b01819e5ee6d/4fd3717a-0c43-4cb1-90f9-19b38551c2d8_rw_1920.jpg?h=eb9cbe990f399c353666754f1b51012b)
![](https://cdn.myportfolio.com/78b75256-2e95-4c15-be8b-b01819e5ee6d/233330b9-7637-4d75-9397-a072e9230bc5_rw_1200.jpg?h=f28571f12873936bcc3975e705e79d14)
MERCH
![](https://cdn.myportfolio.com/78b75256-2e95-4c15-be8b-b01819e5ee6d/293286fa-6416-4c19-b59b-a7df29178cc7_rw_1200.jpg?h=a2169f6c6549e1b73917398dee7c9503)
![](https://cdn.myportfolio.com/78b75256-2e95-4c15-be8b-b01819e5ee6d/a04e9e9c-0cac-4525-9bcb-54280d32fa3e_rw_1920.jpg?h=adfbbd80e20ae839e11e9d112f351207)
![](https://cdn.myportfolio.com/78b75256-2e95-4c15-be8b-b01819e5ee6d/e20d87de-6b31-4ed7-b296-cdc60de9be1a_rw_1200.jpg?h=52ba9997fdde6da2ca37d79451a5437a)
![](https://cdn.myportfolio.com/78b75256-2e95-4c15-be8b-b01819e5ee6d/bd902859-5096-4c11-8726-531db86ca937_rw_1920.jpg?h=8e7e0c0aec1d6d609a08cf0a136f0ea3)
PACKAGE RE-BRANDING
![](https://cdn.myportfolio.com/78b75256-2e95-4c15-be8b-b01819e5ee6d/6de902ad-db96-470c-acfb-2acab8740e42_rw_1920.jpg?h=e8bb8c8d59112791a899f05c332abe15)
![](https://cdn.myportfolio.com/78b75256-2e95-4c15-be8b-b01819e5ee6d/d8606abb-c854-4f8f-8624-2fbd06d78abe_rw_1200.jpg?h=63b7e95b5f8e0eed2f90567a27046fa5)
![](https://cdn.myportfolio.com/78b75256-2e95-4c15-be8b-b01819e5ee6d/5b333b22-fae7-434b-b91c-99431f928fc4_rw_1920.jpg?h=a1cfb253ae293008afc284ef0dcf5b91)
![](https://cdn.myportfolio.com/78b75256-2e95-4c15-be8b-b01819e5ee6d/26260cac-e6a7-4ced-8704-2f855fa63efb_rw_1200.jpg?h=553d61b745993b34d642d6c1f4db0931)
OOH ADVERTISING
![](https://cdn.myportfolio.com/78b75256-2e95-4c15-be8b-b01819e5ee6d/97c2cdae-ff97-484e-9190-f365eb307a81_rw_3840.jpg?h=7743c6c517bd61b42d56161803f3ce07)
![](https://cdn.myportfolio.com/78b75256-2e95-4c15-be8b-b01819e5ee6d/3acc1c7e-b36f-4617-82ad-fa0c4d246e9d_rw_1920.jpg?h=9ed6c22501cc028e832decc5a809f031)
![](https://cdn.myportfolio.com/78b75256-2e95-4c15-be8b-b01819e5ee6d/5a27e41d-5f86-4aa0-bb8b-5a5226848cf0_rw_1920.jpg?h=eae4ae2bd10ac91be89efc294cef9ede)
![](https://cdn.myportfolio.com/78b75256-2e95-4c15-be8b-b01819e5ee6d/916f3357-76be-48ac-bb21-3bf056f1602c_rw_1920.jpg?h=44e768a3dc0d44ab823a737dcc5f857e)
SOCIAL MEDIA
![](https://cdn.myportfolio.com/78b75256-2e95-4c15-be8b-b01819e5ee6d/633c46c6-0d69-4e7b-91f4-c5e933b5c6a2_rw_1920.jpg?h=6e3d4d8d09e086ed0fcf8fd60e17524a)
![](https://cdn.myportfolio.com/78b75256-2e95-4c15-be8b-b01819e5ee6d/eefce942-cece-448f-8307-700342d3201b_rw_1920.jpg?h=4af25a46f9928be1e9290eb135eff8d3)
![](https://cdn.myportfolio.com/78b75256-2e95-4c15-be8b-b01819e5ee6d/517b9c32-c9c5-4a32-ad94-41498b7906dc_rw_1920.jpg?h=e4bbcb4b00091575e99e22afdb558e60)
For Educational Purposes Only.