Optimal Sports Management is a progressive NIL agency, built upon athletes’ visions of being the best players they can be on the field, but also the most notable figures off-the field through innovative marketing campaigns.
Kutztown University Men's Soccer is one of the many prestigious clubs offered on Kutztown's campus. Participating in the NIRSA Region 1 Eastern PA Conference, KUMS is highly competitive and structured to be similar to a NCAA varsity team. Serving as the group's sole graphic designer, I challenged myself to give each of the social compositions a distinctive look, while keeping the entirety of the collection closely aligned with university guidelines. Consistency can be seen through colors, fonts, textures, and subtly layered images.
During my six-week internship with Play9 Sports, an elite baseball tournament organization, I had the opportunity to create a variety of graphic deliverables including social media templates, printed event programs, and animated competition recap videos. With full creative freedom, I aimed to make the compositions simplistic with a typographic focus, allowing for viewers to easily digest the content while maintaining an aesthetic, cohesive look. In addition to designing, I was given the chance to manage their social platforms, like Instagram and Twitter, keeping them up to date on game day. I worked directly with in-person game scouts to quickly and accurately release final score updates.
The Fast CAT (Coursing Ability Test) Event is a timed 100-yard dash where dogs run one at a time, chasing a lure. This custom logo was featured at the 2023 run hosted by the Delaware Valley Dalmatian Club in Macungie, PA. It served, and will continue to serve, as a modern, eye-catching point of identification for the up-and-coming sport.
Since 1990, the Optimist Club of Kutztown (a premier volunteer organization that values children and helps them develop to their full potential) has been hosting the Fools Run along their towns picturesque countryside roads. To represent the towns rich Pennsylvania Dutch history, I created a custom hex sign that utilized traditional imagery including the Distelfink (aka the "good luck bird") and the Trinity Tulip. I also included other elements, like the road to emphasize the bird's running motion, and the thin grid lines to emphasize depth. The cartoon style of the Distelfink, the embellished font, and the bold colors are modernized, comical features that participants of all ages enjoyed.
Taking inspiration from my family's favorite college team, I decided to tackle a new look for the University of North Carolina (UNC). The modernized ram logo features a handful of hidden gems that convey the culture, essence, and aspirations of each one of their programs, as well as their campus as a whole. Examples of the camouflaged details include the hat that features elements from the campus’ physical Chapel Hill Old Well, a forehead cutout in the shape of North Carolina, a nose wrinkle that resembles the exact top shape of their current Chapel Hill Old Well logo, and horns that double as feet (paying homage to their “tar heels” motto).
Re-introducing the Hartford Whalers, based in Hartford Connecticut! With a modernized logo, bold branding, and trend-setting marketing / advertising, the team is set to make a name for themselves both on and off the ice. Hidden gems are a large part of the Hartford Whalers new visual identity. One example includes the redesigned logo where hockey sticks make up the whale's tail, a puck acts as its blow hole, and the initials "HW" form its water spritz. The subtle layering and attention to detail allows the teams fans to uncover and experience a new element each time they look at the deliverables.
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