MLB EXPANSION TEAM - CONCEPT
SCOPE: Original Logo, Jersey Design, Social Media & OOH Advertising
The Missouri Momo's, based in St. Louis, are making an entrance into the MLB as the newest expansion team! With a unique logo, bold branding, and trend-setting marketing / advertising, the team is set to make a name for themselves both on and off the field. Hidden gems are a large part of the Momo's visual identity. One example includes the modern logo where a "M" is cut out of the Momo's head, baseball stitches make up the creatures scar, its chin hair is in the shape of home plate, and the mouth takes on the shape of the Gateway Arch. The subtle layering and attention to detail allows the teams fans to uncover and experience a new element each time they look at the deliverables.
TOOLS USED: Adobe Illustrator & Photoshop
For Educational Purposes Only.