A TWISTED TEA EVENT
SCOPE: OOH Advertising, Logo Redesign, Interactive Event Map, Packaging Labels, Pop-Up Stands, Limited Edition Merch & Social Media
History With A Twist is a unique, multi-day event hosted by Twisted Tea for all individuals 21 and up. When visitors arrive to the path, they are given a custom Freedom Trail map, highlighting all the historical marks sponsored by Twisted Tea. As individuals approach at each stop, they are greeted with a witty poster, a complimentary bottle of Twisted Tea, and a stamp to signify they've explored the attraction. Once all four stamps are collected, the visitors are gifted limited edition merchandise that is exclusive to the event. Outside of the physical event, social media is a large part of our campaigning and sharing. Highlighted are Instagram posts and stories from both Twisted Tea and the general consumer/influencer. Brand consistency was kept throughout the campaign through black and white photography, image collaging, vintage textures, and redesigned logos.
TOOLS USED: Adobe Illustrator & Photoshop
OOH ADVERTISING
INTERACTIVE EVENT MAP
LOGO REDESIGN
PACKAGING LABELS
POP-UP STANDS
LIMITED EDITION MERCH
SOCIAL MEDIA: TWISTED TEA
SOCIAL MEDIA: INFLUENCER
SOCIAL MEDIA: PHOTO OPS
For Educational Purposes Only.